Sadly for many, Monday mornings are a challenge! They symbolize the return to the drudge that is their working life. For many the stress of starting a new week can seem overwhelming. Some just can’t get going and like my staff in my corporate days, need a good swift virtual kick up the rear end to get them going.
With this in mind, your blog needs to pack a punch to make a statement, to stand out from the rest.
Remember, like most of us – people get to work and usually the first thing that they do is look at their mail boxes and discover . . . . 27 million e-mails in their inboxes (me, exaggerate – don’t be ridiculous). By the time they have waded through the first 20 or so, the delete button become the favorite new toy of the day, so believe me when I tell you that the title of your Monday blog needs to jump off the screen screaming READ ME!
Oh – and when they drop everything to open up and read your blog, best it be worth the time and trouble they took to click onto your article, or believe me (again) that the little delete button will be working overtime!
For me, the “Motivation” series that I have going, works really well, although in all honesty they are more of a challenge or a ‘wake up and smell the coffee’ kind of well . . . motivation (usually meant for me specifically), and as such I believe that it sort of ‘set you up’ for the coming week.
Hopefully, they inspire, motivate and even challenge you to get done whatever it is that needs to be done.
The point though is that you have to be different, innovative and clearly unique. Make your message so exciting or profound that the reader is left, excitedly looking forward to reading your next article.