What an incredible week it has been. The 5th GMA (Gender Mainstreaming Awards) took place on Thursday evening and as usual the glitz and the glamour was incredible as was the performance of the singing sensation Vicki Samson. What a powerhouse of a lady she is. Well done to Colleen Larsen and her team for pulling off this prestigious event so successfully 5 years in a row.
Congratulations to all that took part and of course all the winners – well done for all the efforts from you all to ensure that women have their rightful place in business.
I attended the first PoPI project webinar and my head is still reeling from all the information that we got from Peter Carruthers and I doubt that we are even one quarter of the way through the process – my goodness, this ACT is an ugly beast with ugly sharp teeth. Do not be fooled into a false sense of wellbeing. This ACT is going to take some prisoners along the way and I know for sure that one of them will not be me. I hope for your sakes it’s not one of you either.
Getting sales seems to becoming harder and harder and this is not going to get any easier with marketing e-mails being targeted in the new PoPI Act. Finding a way through all the “can’s and can’ts” of this Act will be beneficial to us in the long run although it will require us to be proactive and get everything in place before the Act becomes active.
Anyway . . . on a lighter note, but still being proactive.
Peter is still doing his introductory webinar’s on a Tuesday evening, all the details are below this weeks’ article. I sincerely hope that you join him – it is for free at this time.
Here’s the deal . . .
Please feel free to engage with me, or not. Please feel free to send me your own snippets of information, early warnings, appropriate funnies and what have you, to share with other like-minded individuals, entrepreneurs and start-ups.
I hope and trust that you will enjoy the journey with me.
This weeks’ Blog:
SALES – Finding What Your Customer Wants
By Nikki Viljoen – Viljoen Consulting CC
The easiest sales usually come about with the right kind of marketing and quite frankly I was not really sure where to put this particular article – there is such a huge divide between sales, marketing and branding and yet they are so incredibly close too. So if your perception is that it should be under something else . . well just pretend that it is!
Here we go –
Let’s take the same product, in the same place. On one of “The Apprentice” shows the challenge was to see which team could sell the most food at a football game. Both teams had exactly the same food, both teams were at the same game, both teams had the same number of members.
Team # 1 had hundreds of people crowded around the point where they were selling the food from. They had cheerleaders doing whatever it is that cheerleaders do, there were eating type competitions, lots of ra ra going on and lots of people everywhere. Sounds quite like fun doesn’t it. I am sure it was a lot of fun, but they did not win – Team # 2 did.
Team # 2 did not have a specific point where they sold the food from. There were no cheerleaders, there was no ra ra. So what happened? What made Team # 1 and Team # 2 so very different.
Well let’s examine the setting. Why do most people go to a football game? For me the most logical answer is ‘because they want to see the game’!
If you are going to the football game to watch the game, logic must tell you that you will not wanting to be queuing to buy food and drink irrespective of how gorgeous the cheerleaders are, or what the prize is for the eating competition. You’re there to watch the game and speaking from my own experience, I even resent having to queue up to go to the bathrooms.
So being logical again, it stands to reason that I would prefer it if someone came around to me with food and drink. It would mean that my focus was removed from the game (as I decided and ordered whatever it was that I wanted to eat or drink) for seconds rather than hours.
Here’s the other thing – people who get exactly what it is that they want, when they want it, don’t usually have a problem with paying more for it. Again, speaking from my own experience I would much rather pay say R30.00 for a steak roll that was delivered to me in my seat than say R15.00 for the same steak roll that I had to get up and go and find in another part of the stadium, where I had the irritation of having to queue for 15 to 20 minutes, have people pushing and shoving at me (we all know how that happens in a queue and it is one of my personal pet hates) and then when I eventually get back to my seat, I have missed most of the play and as luck would usually have it, the best goal/catch/run (insert whatever you want here). That would just annoy me immensely!
So what does that tell me? Simple really, “The key to success in business is GIVING PEOPLE WHAT THEY WANT”.
Very simple, yet so many people get it all wrong!
So change your mindset – find out how to do things better, or faster, more profitable but most of all, find out what it is that people want and then give it to them in a better way, or much faster and then watch how your profits grow!
Look what happening in the world of Pete Carruthers.
A new law kicks in soon. It affects each of the 670 000 businesses in SA, including yours.
Most small business owners know nothing about it yet. They may have heard about the R10million fines and the 10 years in jail, but that’s about all most people know about PoPI.
Find out what you must do to survive the Protection of Personal Information Act, coming soon to your business.
FREE Small Business Course
Click Here to join 200 small-business owners online at 8PM Tuesday 12th September.
60 minutes of bright light cast upon this new looming law that every business owner must adhere to.
- Changes to Direct Marketing
- What Needs Doing
- Who is Responsible in Your Business
- Why Your Backups are Unsafe
- Why Passwords Become Critical
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