Nikki’s Tip of the Week – week-ending 7th October 2017 & upcoming events.
In his book, You can have an Amazing Life in just 60 Days. Dr. John Demartini makes a statement that goes “People who plan ahead, get ahead,” and man oh man, can I attest to that statement. I could probably write a book on the results and the consequences of not planning ahead. Actually, let me amend that to read ‘not planning ahead and keeping it simple.” The human race does love to complicate things.
The gist of this particular statement is all about having contingency plans for every possible situation and having a solution to whatever that situation is, if and when the situation arises.
Now that’s all very well and good for those among us who actually understand what it is that we do. But what about the ‘others’ and by ‘others’ I mean those who don’t seem to be able to convey what it is that they do, to the extent that you wonder if that actually know themselves what it is that they do.
A while ago I was referred to a chap, let’s call him Charles. As is often the case, I had no idea what it is that he does but the person who referred me said “There is great synergy between the two of you” so in good faith I contacted him and set up an appointment. We met and spoke for over two hours and at the end of it I was still no clearer on what he did than when I started out.
First of all, if I don’t know what you do I cannot use your services. Secondly if I don’t know what you do then I cannot refer you and thirdly, if you cannot communicate what it is that you do then how will anyone know what you are selling and even consider buying anything from you?
These are the people who really do have to plan ahead, so that they can break it down into bite sized pieces that everyone can understand.
Think about what you are telling people and remember that just because you know what you do doesn’t mean that others will automatically know to. You need to communicate that in a manner that is easy to understand and easy to apply.
Good luck out there . . .
Anyway . . . on a lighter note, but still being proactive.
Peter is still doing his introductory webinar’s on a Tuesday evenings, all the details are below this weeks’ article. I sincerely hope that you join him – it is for free at this time.
Here’s the deal . . .
Please feel free to engage with me, or not. Please feel free to send me your own snippets of information, early warnings, appropriate funnies and what have you, to share with other like-minded individuals, entrepreneurs and start-ups.
I hope and trust that you will enjoy the journey with me.
This weeks’ Blog:
NETWORKING 101 – Often less is more
By Nikki Viljoen of Viljoen Consulting CC
Dr. Renate Volpe, in her nugget cards entitled “Networking Tips” says:
“Often less is more. Don’t overload people with information. Keep it simple!”
Aah! This is absolute music to my ears! I seem to run around like a mad person telling people to keep things simple – simple procedures, simple English, simple, simple, simple!
In days gone by when I still worked in the Corporate world, I remember everyone in absolute hysterics with me, when during a senior management meeting, in absolute frustration I blurted out “We should have a sign made that says, “Our new mission statement is ‘Why simplify things when we can make them as difficult as we please!’ ”
I mean think about it for a moment – we wouldn’t travel from Johannesburg to Durban, via Cape Town – now would we? (Well I suppose some bright sparks would!) Yet somehow we persist in doing things the hard way, making it difficult for ourselves.
I am sure we have all heard the words “It can’t be that simple – can it?” Well actually people – it is and it can be.
So make notes for your ‘elevator speech’ and again for a bit of a longer introduction. Make sure that your information is clear, that the sentences flow into each other and that they actually make sense. Keep it as short as possible – the longer discussions should take place on a ‘one on one’ basis. Make sure that the message you are trying to get across is understandable. Remember you know (we hope that you should know) intimately what you do and you carry that picture in your head. What you are trying to do is put that picture into as few words as possible and hoping that as you say those words, the picture that you have in your head will magically appear in the heads of the people around you. Be clear and careful about this, there are a few people who I have seen and heard at networking meetings over the last ten years, and I still have no idea about what it is that they do – their messages are really very complicated and unclear!
Now here lies the challenge – how do I refer someone, when I am absolutely confused about what it is that they do!
So here it is:
Keep it short
Keep it simple.
For more information on Renate, please visit her website at www.drrenatevolpe.co.za
Look what is happening in the world of Pete Carruthers.
A new law kicks in soon. It affects each of the 670 000 businesses in SA, including yours.
Most small business owners know nothing about it yet. They may have heard about the R10million fines and the 10 years in jail, but that’s about all most people know about PoPI.
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