GUEST SPEAKER : DOUGLAS KRUGER
Don’t settle for the scraps beneath the table. Be the industry icon.
Date 11th June 2014 @ 17h30
Venue To be confirmed
Cost R375,00 (non-members); R295 (members) – Includes meal; Cash Bar
Douglas Kruger is a full-time professional speaker who has won the Southern African Public Speaking Championships five times. He helps organisations identify and dismantle the rules of ‘hamster thinking’ that turn them into industry dinosaurs. He helps businesses and brands to position themselves as industry experts so that their name has greater equity.
Douglas is the author of three books on public speaking, expert positioning and leadership. He has been featured on media shows like CNBC Africa, Good Morning Africa, SAfm, Radio 2000 and more.
His thought-leadership articles have been published in Entrepreneur, Sales Guru and Forbes magazines, and he has spoken and trained for organisations like BMW, Vodacom, Samsung, Old Mutual and many more.
He has recently released his new his new book : “Own Your Industry : How to Position Yourself as an Expert”
• This book works for individuals, corporations, and brands.
The book is a guide to no fewer than fifty practical things you can do to position yourself as the guru, the thought-leader and the ‘go-to name’ in your industry.
Being perceived as an amateur is undesirable and unprofitable. But if you aspire to become widely revered as the thought leader in your sphere, you will need to learn how to frame issues in the media, how to communicate complex ideas through particular structures and the
ways in which your fee structure may peg you as a beginner or a valued veteran.
Douglas Kruger, explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple positioning techniques to cut through the marketing clutter of your competitors.
Be The Go-To Person can change your pay-scale. It works for individuals and it works for brands.
Other Table Hosts will be confirmed.
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