As many of you know, I am an avid reader. I have this insatiable need to learn and reading keeps that particular monster fed and at bay. Over the years though, I have certainly become more of a discerning reader and obviously tend to look at articles that are of particular interest to me.
I am not, for example, going to be reading about IT hardware (or software for that matter) – I don’t understand the terminology and would probably have more fun watching paint dry. So how do I choose what I read?
First and foremost, the title would have to grab my attention and then the content would have to be not only interesting, but in my case, it needs to make me “see” the picture in my mind’s eye.
If my imagination is not captured within the first few paragraphs, I move on! It’s that simple.
As I have often said before, it’s all in the telling of the story and if that is not told in an interesting way or if I don’t find it exciting or funny, well then it’s not likely to hold my attention.
For me, the easiest way to write is to tell the story in exactly the same manner as I would if I were chatting to a friend or even a client. Using simple words I create the picture or vision, if you will, in the mind of the listener.
Remember, in this instance, your listener becomes your reader and you have to keep them engaged by ensuring that the tale you tell is interesting and insightful from the get-go.
Keep it short, keep it sweet and keep it interesting!